Mastering Data Mining : The Art and Science of Customer Relationship Management

Berry Michael J A Linoff Gordon S

Mastering Data Mining : The Art and Science of Customer Relationship Management - New Delhi Wiley 2014 - xviii,494p.

9788126518258


Data Mining
Data Mining Methodology
Data Mining Techniques & Algorithms
Churn Model
Dataflow

006.312 / BER/M
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