000			00537nam a2200193Ia 4500
020			_a9788126518258
082			_a006.312 _bBER/M
100			_aBerry Michael J A
100			_aLinoff Gordon S
245		0	_aMastering Data Mining _b: The Art and Science of Customer Relationship Management
260			_bWiley _aNew Delhi _c2014
300			_axviii,494p.
650			_aData Mining
650			_aData Mining Methodology
650			_aData Mining Techniques & Algorithms
650			_aChurn Model
650			_aDataflow
942			_cREF
999			_c615 _d615