000			01572nam a22001817a 4500
020			_a9780670921607
082	0	0	_a658.11 _bRIE/L
100	1		_aRies, Eric,
245	1	4	_aThe lean startup : _bhow today's entrepreneurs use continuous innovation to create radically successful businesses /
260			_aLondon _bPenguin Random House _c2024
300			_a320 p. ;
504			_aIncludes bibliographical references and index.
520			_a"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments"--
650		0	_aNew business enterprises.
650		0	_aConsumers' preferences.
650		0	_aOrganizational effectiveness.
942			_cBK
999			_c2830 _d2830