TY  - BOOK
AU  - Berry Michael J A 
AU  - Linoff Gordon S
TI  - Mastering Data Mining : : The Art and Science of Customer Relationship Management
SN  - 9788126518258
U1  - 006.312 
PY  - 2014///
CY  - New Delhi
PB  - Wiley
KW  - Data Mining
KW  - Data Mining Methodology
KW  - Data Mining Techniques & Algorithms
KW  - Churn Model
KW  - Dataflow
ER  -