Berry Michael J A  Linoff Gordon S <br/><br/>
Mastering Data Mining   : The Art and Science of Customer Relationship Management 

 - New Delhi  Wiley  2014 
 - xviii,494p. 
<br/><br/><label>ISBN: </label>9788126518258 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data Mining<br/>Data Mining Methodology<br/>Data Mining Techniques & Algorithms<br/>Churn Model<br/>Dataflow
<br/><br/><label>Dewey Class. No.: </label>006.312  / BER/M